One senior operator owning the whole growth engine — paid search, paid social, email, and merchandising — for a fee that doesn't climb as you scale. The bigger you get, the more sense it makes.
Every agency that bills a percentage of spend has the same conflict baked in: when you grow, their invoice grows — for the same work. A flat fee inverts it. As your account scales, your effective rate falls.
10–15% of spend across paid search, social, and lifecycle.
…and climbing every quarter you grow.
One flat fee. Same scope of work, more disciplines covered.
Scale to $10M, $20M — the fee holds.
Most agencies sell you one box on the growth map. This engagement covers the full revenue engine — how you acquire, how you keep customers, and how you convert — under a single accountable lead.
Full strategy and hands-on management — the discipline Cherri Stone is built on.
Channel strategy, creative direction, and audience architecture to extend reach beyond search.
RFM segmentation and a flow strategy that turns one-time buyers into repeat revenue.
Product, offer, and on-site decisions judged by their lift on Acquisition, Retention, and Conversion.
Clear lines protect both sides. Paid is run end-to-end. Lifecycle and merchandising are owned as strategy and recommendations, with execution kept lean or client-side — so the engagement stays senior, not a production shop.
A one-time diagnostic that shows exactly where money is leaking — and roughly how much is on the table. It proves the thesis before you commit to the build.
We pressure-test the whole engine against your numbers and report what we find. You leave with a clear picture of the problem — the fixes come once we're working together.
The acquisition rebuild lands first. Lifecycle and merchandising take cycles to mature. The term is built to match how the work actually plays out.
Restructure the acquisition engine, fix tracking, set the MER baseline everything is measured against.
RFM segments and on-site merchandising activate. The window where the slow-burn levers start to pay.
Push into new channels and segments and optimize efficiency once the fundamentals are working.
Fixed regardless of spend or revenue growth. No percentage, ever.
The full arc — foundation, compounding, scale. Long enough for the slow levers to land.
Enough order volume and data maturity for RFM and A/R/C to be meaningful.
A small number of engagements at a time, so each gets a senior owner — not a queue.